7/20/2023 0 Comments Ed sheeran bad habits flying![]() ![]() The music's incredible, the creative looks great, so we're really happy with how we're shaping up.” ![]() We’ve treated every single so far like we would if we were releasing an album, and it's really paid off. “The launch of felt more like a Marvel movie than anything else, with the video and vampire imagery. Ten weeks at No.1 is such an amazing result, and it’s the longest-running No.1 since Dance Monkey in 2019. “It’s so exciting to have Bad Habits do so incredibly well. “From Bad Habits through to Visiting Hours, which was the track that launched when the album got announced, coupled with Shivers, I think those three songs really demonstrate the full breadth of the album that's to come,” said Goodwin. So far, Ed Sheeran’s fans have shown their appreciation of Bad Habits and the promotional track Visiting Hours, which peaked at No.5 (53,338 sales to date). It’s another amazing track and also another way to show the breadth of the amazing album he’s written.” You’ll see how many marketing ideas that video creates in itself. We’re launching with another amazing video. “The single pre-orders and the pre-saves are looking really big. “That's the ambition, there’s a little bit of a shorter window into the album, but we’re running so hard at this,” she said. Bad Habits has so far spent 10 weeks at No.1 and has sales of 883,539, according to the Official Charts Company.Ītlantic general manager Liz Goodwin told Music Week that the label is targeting more landmark success with the second single, Shivers, in the run-up to the = album on October 29. It follows the huge success of the lead track, which is currently battling with Drake and Lil Baby’s Girls Want Girls to retain No.1. Shivers was released today (September 10). Bad Habits is still at No.1 in the chart, but Ed Sheeran has now dropped the official second single of his = album campaign. ![]()
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